Dietary fibre is a type of carbohydrate found naturally in plants which is not digested in the small intestine.

HOW CAN THIS™ HELP?

THIS™ makes it easier to get protein and fibre in one meal, helping support fullness as part of a balanced diet. Fibre is basically the bit plants keep for themselves, we just make sure it still shows up on your plate.

Fibre helps keep your body running smoothly. Unlike other carbohydrates, it isn’t digested in the small intestine. Instead, it moves through your gut, supporting key functions along the way.

Some benefits include:

• Supports healthy digestion and regular bowel movements

• Feeds gut bacteria, supporting overall gut health and helping reduce inflammation

• Helps you feel fuller for longer, which can support appetite control

• Helps regulate blood sugar and cholesterol by slowing digestion and reducing spikes

Fibre is the quiet operator of nutrition, not flashy, but doing a lot of the work in the background.

Fibre is found naturally in plants. Meat contains none. We’ve put the numbers in the charts, take a look at the breakdown below.

Lets just say: one of them brings fibre. The other just doesn’t show up on that particular scoreboard...

30g per day is the recommendation for all adults. Exact requirements depend on your personal life stage, the mirco-organisms in your gut and your overall health. 30g a day? Well that's no drama, no special maths just something some people don’t quite hit.

Yes. Consuming too much fibre can lead to bloating, cramping, constipation or diarrhoea, and in some cases dehydration.

A LITTLE BIT MORE ON THIS™:

We all know the childhood rhyme: "Beans, beans, good for your heart, the more you eat, the more you ****!"

Like everything in nutrition, balance is key. Your body needs time to adjust to higher fibre intake, so it’s best to increase it gradually and pay attention to your body. Plant-based products can be an easy and flexible way to include more fibre as part of a balanced diet.

Fibre helps keep your digestive system healthy, supports movement through the gut, and helps maintain a healthy bodyweight. Not getting enough fibre can lead to sluggish digestion and is linked to a higher risk of long-term health conditions such as heart disease and type 2 diabetes.

A LITTLE BIT MORE ON THIS™

Did you know 96% of people in the UK don’t eat enough fibre? That means most of us are falling short in everyday meals, from breakfast to dinner.

Plant-based products make it easier for everything to run smoothly... if you know what we mean. They’re naturally a source of fibre and can be swapped into the meals you already eat, helping you increase fibre intake of your already favourite meals.

High in fibre: where the product contains at least 6g of fibre per 100g, or at least 3g of fibre per 100 kcal. Source of fibre: where the product contains at least 3g of fibre per 100g, or at least 1.5g of fibre per 100 kcal.

HOW DOES THIS HELP:

THIS™ products are made from soy, pea and other plant sources, so they naturally contain fibre. Some THIS™ products are high in fibre, like our veg-led range and some of our plant-based meat. Most are at least a source of fibre. It’s not about adding fibre in later, it’s already part of the source. Not an afterthought.

THIS™ chicken pieces have 6.4g/100g. This makes them high in fibre. Meat chicken products have on average just 0.3g/100g of fibre. What can we say, one side brings it, the other is still figuring out how to get fibre to the table.

Meat doesn’t contain fibre because fibre only comes from plants. Fibre is made from part of plant cell walls, such as: cellulose, hemicellulose, pectin and lignin.

HOW CAN THIS™ HELP?

Fibre comes from plants. It’s found in the husk, peel, shell and skin of fruit, vegetables, seeds, nuts and legumes. Meat contains no fibre, as it is muscle tissue made up mainly of protein and fat.

That means with plant-based meats, the natural fibre from plants comes as part of the package, alongside protein. Fibre? You've got THIS™.

Yes. Check our charts per product. Fibre plays a major role in gut health because it feeds your good bacteria, strengthens your gut lining, and keeps digestion moving smoothly… if you know what we mean.

Yes, eating plant-based will help you get all the fibre you need. The facts are are in the charts and the facts don't lie.